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​SKISTAR OPENS THE WINTER SEASON WITH A FOCUS ON SAFETY AND SECURITY – NORWEGIAN MARKET A CHALLENGE WITH CURRENT QUARANTINE RULES

Interim Report: September 2020-November 2020: Comments from the CEO Stefan Sjöstrand: The coronavirus pandemic continued to affect our operations in the first quarter 2020/21, and the process of Covid-proofing our destinations continued throughout the autumn. SkiStar is introducing a range of precautionary measures to ensure the safety and security of our guests and employees.

​SkiStar takes extensive measures to keep guests and staff safe this winter season

​SkiStar takes extensive measures to keep guests and staff safe this winter season

During the autumn, SkiStar has worked intensively in Norway and Sweden with destination companies, local and national actors such as the healthcare and emergency services as well as skiing industry organisations to help to protect guests and employees from Covid-19 during the forthcoming ski season. Based on standard industry guidelines, SkiStar is now implementing several safety measures.

FOURTH QUARTER ALSO MARKED BY THE CORONA CRISIS: STRONG DEMAND FOR THE COMING WINTER SEASON WITH SECURITY AND SAFETY IN FOCUS

Year-End Report
September 2019-August 2020
Fourth Quarter
Net sales for the fourth quarter were SEK 151 (109) million, an increase of SEK 42 million (38 percent) compared with the previous year.Profit after tax was SEK -101 (-206) million, an increase of SEK 105 million (51 percent) compared with the previous year.Earnings per share amounted to SEK -1.23 (-2.57), an increase of 52 percen

CORONA CRISIS IMPACTS THIRD QUARTER – OPTIMISM AHEAD OF NEXT WINTER SEASON

CORONA CRISIS IMPACTS THIRD QUARTER – OPTIMISM AHEAD OF NEXT WINTER SEASON

Comments from the CEO Stefan Sjöstrand: March 2020 was the month that shook not only the world, but SkiStar too, as the spread of the new coronavirus left no-one unaffected. Announcements that our operations in both Norway and Austria had been forced to close were followed by Sweden’s Public Health Agency advising us to also close the Swedish resorts.

CEO SkiStar Stefan Sjöstrand.

SALES RECORD AND EXCELLENT CONDITIONS IN THE FIRST SIX MONTHS, CHALLENGING END EXPECTEED

Comments from the CEO Stefan Sjöstrand: The spread of the new Coronavirus has not passed anyone unnoticed. On 12 March, we received Norwegian municipal announcements that our operations in both Hemsedal and Trysil had to be closed down. As always, health and safety is our main priority, so the focus has been on employees and guests.

EASTER ON THE SCANDINAVIAN SLOPES

EASTER ON THE SCANDINAVIAN SLOPES

Easter is the ideal time to get away for a family ski holiday; in fact, it’s something of a tradition in Sweden and Norway. With longer, warmer days, glorious pink sunrises and sunsets and a more chilled-out vibe on the slopes, the Easter holidays are the perfect time to relax and spend time together in nature.

Marie Stenmalm, manager of SkiStar's ski school in Sälen

SkiStar’s 10 top tips if you're new to the slopes

Everyone was a beginner on the slopes at some point. We've all felt those butterflies and experienced that sense of terror mixed with elation. Ski instructor and mother-of-two Marie Stenmalm, manager of SkiStar's ski school in Sälen, has taught thousands of adults and children to take those first turns.

Nine winters, 900,000 members: the MySkiStar loyalty club is on course for a million

Nine winters, 900,000 members: the MySkiStar loyalty club is on course for a million

After nine winter seasons, SkiStar’s popular loyalty club, MySkiStar, has seen membership surpass 900,000. MySkiStar offers personalised deals and offers, free wifi and tools allowing skiers to track their stats, see how many calories they’ve burned, collect pins and find – as well as compete with – friends on the slopes.

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