SkiStar has been presented with the industry organisation SLAO's inaugural Sustainability Award in recognition of its ground-breaking pilot project, which aims to establish a fossil-free ski resort in Hammarbybacken.
SkiStar, the leading holiday organiser for Scandinavia, is taking a significant step in its transition to a fossil-free operation by testing complete electrification of a ski resort. The unique pilot project is being conducted at SkiStar's ski resort in Stockholm, Hammarbybacken. This marks a crucial milestone for the company towards its sustainability goal for 2030.
According to SkiStar statistics, demand for ski holidays in the Scandinavian mountains continues to be high as we head into the 2023/24 winter season. A large part of the increase comes mainly from international guests. And today marks the start of the recruitment process to find 2 500 seasonal staff for SkiStar’s destinations.
SKISTAR INTERIM REPORT SEPTEMBER 2022-MAY 2023. "The lower operating profit in the quarter is mainly driven by a decline in revenue and one-off costs. For the coming winter we have a booking rate of +5 percent", says Stefan Sjöstrand, CEO, in a comment.
As part of efforts to develop Stockholm Hammarbybacken into a year-round adventure arena with fun for everyone, several new attractions such as a climbing tower, Bungy Rocket and trampolines will be introduced this summer. Several of last year's new attractions are open now for the summer season.
Summer skiing opened today at Stockholm Hammarbybacken, Sweden's first modern alpine skiing arena with artificial grass. The SummerSki venture is an important milestone in the company's move towards year-round activities, which can now also be enjoyed in the middle of the capital. First to try out the slope at the launch was none other than World Cup skier Kristoffer Jakobsen.
SkiStar will finally open its new Stockholm Hammarbybacken to the public with Sports & Adventures being launched in the capital on 24 June. The staycation trend is here to stay and due to the high demand for SkiStar destinations in the summer, a new adventure centre is now opening for all active Stockholmers and visitors in the middle of the city.