SkiStar has been presented with the industry organisation SLAO's inaugural Sustainability Award in recognition of its ground-breaking pilot project, which aims to establish a fossil-free ski resort in Hammarbybacken.
Preparations for the 2024/25 winter season are well underway at SkiStar’s destinations in Sweden and Norway. SkiStar saw a significant increase in British skiers across SkiStar’s resorts last winter, and the guests enjoyed reliable skiing conditions throughout the season. With the British skiers in mind, SkiStar introduce several exciting updates this coming season.
Comments from the CEO Stefan Sjöstrand: “It is pleasing to see that this year’s increased volume of guests comes from international gusts, who not only increase or sales but also makes us grow across all weeks.”
As winter transitions to spring, SkiStar, the leading Scandinavian ski resort operator, concludes an extraordinary ski season characterized by remarkable achievements and significant growth. Over the past six months, the five Scandinavian ski resorts have served as a haven for numerous families and skiing aficionados.
Comments from the CEO Stefan Sjöstrand:“It is extremely gratifying that we can present our best half-year result in the company´s history, thanks to the record number of skiing visitors and a particularly strong interest from foreign guests.”
SkiStar, the leading holiday organiser for Scandinavia, is taking a significant step in its transition to a fossil-free operation by testing complete electrification of a ski resort. The unique pilot project is being conducted at SkiStar's ski resort in Stockholm, Hammarbybacken. This marks a crucial milestone for the company towards its sustainability goal for 2030.
Comments from the CEO Stefan Sjöstrand: “The early start of the winter season has led to a high demand from our guests, and the bookings are 9 percent higher than previous year, meaning that more than 80 percent of the season’s estimated accommodation sales are already booked.”
The cold weather over the past month has created optimal conditions for snow production and snowfall has made the Scandinavian terrain magical. SkiStar's ski resorts Vemdalen and Sälen opened for the season in early November. Next up to open are Åre, Trysil and Hemsedal. SkiStar, the market leader in Scandinavia alpine tourism, expect a long Scandinavian ski season that extends to 1 May.
Preparations for the 2023/24 winter season are well underway at SkiStar’s destinations in Sweden and Norway. Several important steps have been taken to modernise and improve the ski experience for all ski enthusiasts, including new 6-seater lifts in Sälen and Hemsedal. All destinations will also receive improved snow production to ensure a long and snow-proof winter season.
According to SkiStar statistics, demand for ski holidays in the Scandinavian mountains continues to be high as we head into the 2023/24 winter season. A large part of the increase comes mainly from international guests. And today marks the start of the recruitment process to find 2 500 seasonal staff for SkiStar’s destinations.
SKISTAR INTERIM REPORT SEPTEMBER 2022-MAY 2023. "The lower operating profit in the quarter is mainly driven by a decline in revenue and one-off costs. For the coming winter we have a booking rate of +5 percent", says Stefan Sjöstrand, CEO, in a comment.
Preparations are now underway to get Vemdalen and Åre ready for the summer season, which opens in June with new mountain experiences. Both destinations have a long history of year-round tourism, and this year SkiStar’s offer will be expanded as Vemdalen gets its first climbing park and trail biking with machine-dug cycle trails down Vemdalsskalet.
As part of efforts to develop Stockholm Hammarbybacken into a year-round adventure arena with fun for everyone, several new attractions such as a climbing tower, Bungy Rocket and trampolines will be introduced this summer. Several of last year's new attractions are open now for the summer season.
The winter season is over and preparations are underway to fully complete SkiStar Sälen for the summer season with new mountain experiences for active relaxation at the destination. We’re going to increase the range even more this year with several new features such as summer skiing, more trail biking trails and the fast-paced Mountain Coaster.
The winter season is in full swing, while mountain travellers are starting to plan their summer holidays. SkiStar continues to invest in experiences for active summer holidays for the whole family in the Scandinavian mountain environment. New for this year is that the popular attractions of Stockholm Hammarbybacken will be introduced in Trysil and Sälen, and Vemdalen gets its first climbing park.
In recent years, SkiStar has transformed from a winter company focused on lift and piste, to a company that creates memorable mountain experiences all year round. An important investment decision has now been made to further develop the company's mountain facilities in Sweden and Norway. First up is a new six-chair lift in Hemsedal for next winter.
Interim Report September 2022-November 2022.
British charter operator Ski Scandinavia is doubling the capacity of its winter charters to Scandinavian Mountains Airport from 11 February 2023. It is operating direct flights from Gatwick to Sälen/Trysil ("the heart of skiing”) on Saturdays. The venture builds on the positive experience gained last year, when the partnership was launched with a few trial flights.
The winter season will soon be here again and there are lots of new developments at all of SkiStar’s destinations for young and old alike. Besides improving snow production, we’re also continuing to work on everything from hire and sale of used ski clothing and skis to providing more activities like snow parks and ski cross courses and increasing digitisation for a more carefree experience.
Summer skiing opened today at Stockholm Hammarbybacken, Sweden's first modern alpine skiing arena with artificial grass. The SummerSki venture is an important milestone in the company's move towards year-round activities, which can now also be enjoyed in the middle of the capital. First to try out the slope at the launch was none other than World Cup skier Kristoffer Jakobsen.