SkiStar has been presented with the industry organisation SLAO's inaugural Sustainability Award in recognition of its ground-breaking pilot project, which aims to establish a fossil-free ski resort in Hammarbybacken.
Preparations for the 2024/25 winter season are well underway at SkiStar’s destinations in Sweden and Norway. SkiStar saw a significant increase in British skiers across SkiStar’s resorts last winter, and the guests enjoyed reliable skiing conditions throughout the season. With the British skiers in mind, SkiStar introduce several exciting updates this coming season.
Comments from the CEO Stefan Sjöstrand: “It is pleasing to see that this year’s increased volume of guests comes from international gusts, who not only increase or sales but also makes us grow across all weeks.”
As winter transitions to spring, SkiStar, the leading Scandinavian ski resort operator, concludes an extraordinary ski season characterized by remarkable achievements and significant growth. Over the past six months, the five Scandinavian ski resorts have served as a haven for numerous families and skiing aficionados.
Comments from the CEO Stefan Sjöstrand:“It is extremely gratifying that we can present our best half-year result in the company´s history, thanks to the record number of skiing visitors and a particularly strong interest from foreign guests.”
SkiStar, the leading holiday organiser for Scandinavia, is taking a significant step in its transition to a fossil-free operation by testing complete electrification of a ski resort. The unique pilot project is being conducted at SkiStar's ski resort in Stockholm, Hammarbybacken. This marks a crucial milestone for the company towards its sustainability goal for 2030.
The cold weather over the past month has created optimal conditions for snow production and snowfall has made the Scandinavian terrain magical. SkiStar's ski resorts Vemdalen and Sälen opened for the season in early November. Next up to open are Åre, Trysil and Hemsedal. SkiStar, the market leader in Scandinavia alpine tourism, expect a long Scandinavian ski season that extends to 1 May.
Top freeskier and Olympic medallist Jesper Tjäder is to join SkiStar's national team and become one of the company's ambassadors. Jesper's main responsibility will be to jointly develop SkiStar Snow Parks under the "SkiStar Snow Park by Jesper Tjäder" at SkiStar's mountain destinations for all ages and levels already under construction in the new Stockholm Hammarbybacken.
Based on good experiences from previous summer and winter seasons, SkiStar continues to focus on safety and security for all guests. We continue to follow the advice and recommendations from the authorities and our trade associations and we are ready to adapt further as needed. As a guest you are responsible for keeping yourself up-to-date with what rules apply in your country and at your dest.
Popular hotel at SkiStar destination Trysil nominated in prestigious award. Might once again claim the victory as Norway's best ski resort hotel.
Skiing in the Scandinavian mountains gets even closer for the upcoming winter season as SAS launches their route from London Heathrow to Scandinavian Mountains Airport on December 26th.
As of 19 December 2021, Dutch company BBI Travel is relaunching its flights from Groningen Eelde Airport to Scandinavian Mountains Airport. The Dutch can return to SkiStar's Scandinavian ski resorts on Thursday and Sunday every week, giving them a more efficient and faster journey.
Great Dane Airlines will operate the route in collaboration with Scandinavian Mountains Airport. The type of pla
Ski travel operator SkiStar is investing heavily to develop Hundfjället in Sälen into a world-class ski resort. Scandinavia's newest express lift will be making its debut this winter, while a new accommodation concept and a brand new international airport will be opening within a few years and making the resort completely unique. Other highlights the FIS Alpine World Ski Championships in Åre.
Comments from the CEO Mats Årjes: With winter behind us, we are once again able to present the best nine-month results in SkiStar’s history. As we look back on the season, we have been able to offer our guests fantastic skiing at all our destinations from when the season began in December right through to its end.
Winter arrived early this season – the cold and snow have continued, which led to SkiStar’s resorts being in full operation for essentially the entire period. This is the underlying reason that SkiStar can present the best half-year results in its history.
SkiStar has developed its new digital platforms with a focus on customer requests, simplicity and inspiration. From a 360 perspective, the entire customer journey is covered, from idea to booking and stay at a SkiStar ski resort. The goal of the development is to make it easier for the customer to find information and book, whether it happens on a computer, an iPad or a mobile device.
The development of the ski area in Hundfjället, Sälen, located less than 10 minutes from the new Scandinavian Mountains Airport, which is under construction, is a step towards an international ski resort, with Scandinavia's most modern 8-seater express chairlift, new ski runs and expanded snow-making facilities.
The title sponsorship of the FIS Alpine World Ski Championships in Åre 2019 puts SkiStar in the ideal position to acquire new guests. The exposure involved will give SkiStar the perfect communication platform with access to the entire European market.
Comments from the CEO Mats Årjes: Winter has arrived at our destinations and from week 49, all our ski resorts have opened for the season with good snow conditions. In addition to a covering of natural snow, the conditions for snow production have been good. Bookings, expressed as the number of overnight stays, are 2 percent higher than at the same point in the previous year.
- We have experienced another good winter season, which has contributed to a strong financial year, and we are once again able to present the best results in SkiStar’s history, with our financial targets achieved and exceeded. Valle’s Weeks, good winter holiday weeks, conference activities & increased capital gains made a strong contribution to the improved results, says Mats Årjes CEO, SkiStar.