Skip to content
SkiStars very popular Valle the snowman opens his own ski school in St. Johann

Press release -

SkiStars very popular Valle the snowman opens his own ski school in St. Johann

SkiStars famous and popular children’s character Valle the snowman was already in his first winter in St. Johann a success for families who visited St. Johann. Now in the second winter Valle will introduce his unique ski school. Valle’s ski school teaches all kids from 3 to 9 years how to ski and to be safe and secure skiers with educated ski instructors from St. Johann’s local ski schools and of course Valle the snowman.

SkiStar St. Johann looks back on a successful winter season and is full of action for the future. The reorientation towards families continues to be the focus of further development and the introduction of the unique Valles ski school is an important step in this direction.

-The incredible snowman has been a boost to bookings in the Scandinavian ski resorts of SkiStar since he was presented four years ago. Now he takes the next step and meets more guests in St Johann at the ski shools, says Kajsa Reisenbauer, Marketing and Sales, SkiStar St. Johann.

The investment for the new gondola and the chair lift at Eichenhof will extend the family offer. Together with Valle St. Johann will provide a unique skiing experience for the whole family the upcoming winter.

-Valle is a special concept with cornerstones of a skiing character, unique songs and dances, and combined with the cooperation of the four local skischools, this will be a perfect match for a winter experience in St. Johann, declared Kajsa Reisenbauer, Marketing and Sales, SkiStar St. Johann.

About Valle’s Ski school:

Snowman Valle is a natural part of the ski school during the week. There’s also a Valle’s ski competition. Here, everyone’s a winner, and you get your very own medal. All kids enrolling in Valle’s ski school will get a skier’s card as proof that they’re a real good ski buddy.

Related links

Topics

Categories


SkiStar in brief:

SkiStar AB (publ.) is listed on the Nasdaq Stockholm stock exchange, Mid Cap segment. The group owns and operates ski resorts in Sälen, Åre, Vemdalen, and Hammarbybacken (Stockholm) in Sweden, Hemsedal and Trysil in Norway, and St Johann in Tirol in Austria. Market share is 50% in Sweden, 31% in Norway and a total of 42% in Scandinavia. Our core business is alpine skiing, and our main focus is the overall ski experience of our guests. The business is divided into three segments; Ski resorts – Operation, Infrastructure and Development.

Images and videos in SkiStar's Newsroom can be freely used along with information about SkiStar and/or SkiStar's destinations and products.

Contacts

Press Service (emergency inquiries only)

Press Service (emergency inquiries only)

Press contact +46 10 810 96 26
Media Content Panel
Valles Skischool St Johann in Tirol
Valles Skischool St Johann in Tirol
License:
Creative Commons Attribution, no derivatives
File format:
.jpg
Size:
4754 x 3169, 6.3 MB
Download
Media Content Panel
Valle
Valle
License:
Creative Commons Attribution, no derivatives
File format:
.jpg
Size:
5760 x 3840, 10.3 MB
Download

Related content

SkiStar St. Johann: Better comfort and access with new gondola and chairlift

SkiStar St. Johann looks back on a successful winter season and is full of struggles for the future. Last year's investment in the expansion and quality increase has already had a very positive impact. The reorientation towards families continues to be the focus of further development and investment.

SkiStar Fun Slope will ble launched the upcoming winter.

From Åre to Tyrol – read the ski season’s hottest news

Exclusive new lodge in Hemsedal, new gondola lift in St. Johann and even more snow. And now there is even better and more exciting skiing in Sälen, Trysil, Vemdalen and Åre. The SkiStar ski resort company presents exciting winter news.

Best ever financial year and good bookings for the winter season

Best ever financial year and good bookings for the winter season

- We have experienced another good winter season, which has contributed to a strong financial year, and we are once again able to present the best results in SkiStar’s history, with our financial targets achieved and exceeded. Valle’s Weeks, good winter holiday weeks, conference activities & increased capital gains made a strong contribution to the improved results, says Mats Årjes CEO, SkiStar.

Strong bookings continue and favourable snow conditions pave the way for yet another good winter season

​Comments from the CEO Mats Årjes: Winter has arrived at our destinations and from week 49, all our ski resorts have opened for the season with good snow conditions. In addition to a covering of natural snow, the conditions for snow production have been good. Bookings, expressed as the number of overnight stays, are 2 percent higher than at the same point in the previous year.