THE COUNTDOWN BEGINS AS THE EYES OF THE WORLD FOCUS ON ÅRE, SWEDEN FOR THE FIS ALPINE WORLD SKI CHAMPIONSHIPS. SkiStar is the host and proud presenting partner of the prestigious FIS Alpine World Ski Championships at its flagship resort Åre.
Comments from the CEO Mats Årjes: Winter is now here, and the cold has brought good conditions for snow production. With the natural snowfall that we have seen, our resorts are in good condition for the lead-up to Christmas and New Year.
Winter Olympian Chemmy teams up with SkiStar to offer her top tips on taking little ones skiing for the first time. Taking children skiing for the first time can be a daunting prospect. But, says Winter Olympian Chemmy Alcott, sparking a life-long love of skiing and snowboarding is easy when you know how.
Early on Friday morning there were queues of eager skiers waiting to make their first snowy turns of the season at the ski resorts of Sälen, Vemdalen, Hemsedal and Trysil. The recent winter chill in the mountains of Sweden and Norway mountains has created a beautiful Scandinavian winter landscape. The World Ski Championships host resort of Åre will also be opening on Friday, 7 December.
Owner of Scandinavia’s five largest resorts reports large upturn in UK bookings.
Comments from the CEO Mats Årjes With the 2017/18 financial year behind us, I am proud that we can present yet another record year for SkiStar! We show growth in most of our branches of activity. Valle’s Winter Weeks in January, holiday periods, SkiStar Business conference activities and SkiStarshop all made a strong contribution to the improved results. Our offering is strong!
Ski travel operator SkiStar is investing heavily to develop Hundfjället in Sälen into a world-class ski resort. Scandinavia's newest express lift will be making its debut this winter, while a new accommodation concept and a brand new international airport will be opening within a few years and making the resort completely unique. Other highlights the FIS Alpine World Ski Championships in Åre.
Comments from the CEO Mats Årjes: With winter behind us, we are once again able to present the best nine-month results in SkiStar’s history. As we look back on the season, we have been able to offer our guests fantastic skiing at all our destinations from when the season began in December right through to its end.
Winter arrived early this season – the cold and snow have continued, which led to SkiStar’s resorts being in full operation for essentially the entire period. This is the underlying reason that SkiStar can present the best half-year results in its history.
SkiStar has developed its new digital platforms with a focus on customer requests, simplicity and inspiration. From a 360 perspective, the entire customer journey is covered, from idea to booking and stay at a SkiStar ski resort. The goal of the development is to make it easier for the customer to find information and book, whether it happens on a computer, an iPad or a mobile device.
The development of the ski area in Hundfjället, Sälen, located less than 10 minutes from the new Scandinavian Mountains Airport, which is under construction, is a step towards an international ski resort, with Scandinavia's most modern 8-seater express chairlift, new ski runs and expanded snow-making facilities.
The title sponsorship of the FIS Alpine World Ski Championships in Åre 2019 puts SkiStar in the ideal position to acquire new guests. The exposure involved will give SkiStar the perfect communication platform with access to the entire European market.
Comments from the CEO Mats Årjes: Winter has arrived at our destinations and from week 49, all our ski resorts have opened for the season with good snow conditions. In addition to a covering of natural snow, the conditions for snow production have been good. Bookings, expressed as the number of overnight stays, are 2 percent higher than at the same point in the previous year.
- We have experienced another good winter season, which has contributed to a strong financial year, and we are once again able to present the best results in SkiStar’s history, with our financial targets achieved and exceeded. Valle’s Weeks, good winter holiday weeks, conference activities & increased capital gains made a strong contribution to the improved results, says Mats Årjes CEO, SkiStar.
Exclusive new lodge in Hemsedal, new gondola lift in St. Johann and even more snow. And now there is even better and more exciting skiing in Sälen, Trysil, Vemdalen and Åre. The SkiStar ski resort company presents exciting winter news.
SkiStars famous and popular children’s character Valle the snowman was already in his first winter in St. Johann a success for families who visited St. Johann. Now in the second winter Valle will introduce his unique ski school. Valle’s ski school teaches all kids from 3 to 9 years how to ski and to be safe and secure skiers with educated ski instructors from St. Johann’s local ski schools.
The last step to install the 6-seater chairlift at the Eichenhof is done. The authorities gave green light for the start of the construction. The improvement of the Eichenhof region to a family-friendly access into the ski area is now on the way. Modern comfortable lifts guarantee memorable skiing experiences.
After an early start to the season, with cold weather and snow in November and an unusually mild December, business gained momentum from the Christmas and New Year holidays. In summarising the results for the first nine months, it is once again our great pleasure to present the best results in SkiStar’s history, says Mats Årjes CEO SkiStar.
SkiStar St. Johann looks back on a successful winter season and is full of struggles for the future. Last year's investment in the expansion and quality increase has already had a very positive impact. The reorientation towards families continues to be the focus of further development and investment.
Throughout the winter it's been possible to fly direct from London Gatwick to Åre/Östersund Airport with easyJet, and then reach Åre and Vemdalen by direct transfer. This increased accessibility for Londoners via easyJet's direct line, combined with the fact that more Britons are travelling to the resorts via a Stockholm to Åre/Östersund flights, have led to an upturn in ski tourism from the UK.
